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GARY HILBORN

Creative Director & Founder, Bourbon & Branch

As a young boy back home in Louisiana, I learned there's tremendous power in a story well told. Every Christmas, I cried when Frosty the Snowman melted, and every Friday night, I ran in terror to hide behind my Dad's legs when Dr. David Banner transformed into The Incredible Hulk.

I realized that little glowing box in the corner could make me feel so many things, and I've been hooked on the magic of storytelling ever since.

This lifelong passion of mine began in front of our living room TV, but it has since carried me to almost every other medium available. From books to plays to movies and songs, I'm a sucker for a good tale in just about every genre and form.

Stories have also helped me find my tribe. Most of my lifelong friendships were, in part, forged through the common language of the stories we share as both audience members and participants.

It has long been my dream to spin my passion for pop culture and nostalgia into a space that celebrates the power of storytelling. Welcome to Bourbon & Branch, the store built on stories. I'm so glad you're here.

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